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DenmarkIB Continuum · Non-selectiveSchools We Work With 7 min read

International School of Hellerup

Leadership built from the inside

37

Peak IB average (2021 cohort)

A non-selective IB school in Copenhagen that grew from 60 to more than 700 students without marketing, reached one of Denmark's highest IB averages in 2021, and did it all with a leadership team developed internally rather than recruited from experienced external hires.

At a glance

Location
Copenhagen, Denmark
School type
Co-educational day school, ages 3–19
Curriculum
IB Continuum (PYP, MYP, DP) plus Danish STX
Campuses
Two (Hellerup and Østerbro)
Admissions
Non-selective
IB average 2020–2025
33.8 points (global average: ~31)
Peak IB average
37 points (2021 cohort)
Founder and Head of School
Nedzad Asanovski

Section

Six years of outperformance, non-selectively

Every year in the six-year window, the school's average exceeded the global IB average by 1–6 points. This was achieved with a non-selective admissions policy — a meaningful distinction from highly selective IB schools, where intake is filtered through competitive entry.

Section

The leadership approach: building from within

Founder Nedzad Asanovski still serves as Head of School. Unlike established IB schools, ISH did not recruit a senior leadership team with prior headship experience elsewhere. Instead, leaders were developed internally — moving up from teaching and middle leadership into senior roles over time.

This is a choice that leadership research treats with some scepticism. Internal development without structure often produces leaders who replicate the school's existing weaknesses. What appears to distinguish ISH is how deliberately the internal development was done — with structured leadership training, team building, and theory-informed decision-making treated as core practices rather than annual events.

Section

Five characteristics that made the internal model work

1. Structured leadership development. Rather than relying on experience imported from elsewhere, the school invested in team building, leadership training, and formal professional development as a core practice.

2. Theory-informed decision-making. Strategic decisions — opening a second campus, launching the Danish STX pathway, expanding high school — were made with reference to educational leadership theory rather than intuition alone.

3. Startup and entrepreneurial mindset. Growth was pursued deliberately but incrementally. The high school section reportedly grew from a handful of students to more than 150 without a formal marketing strategy — a sign of strong parent advocacy and word-of-mouth reputation.

4. Wellbeing as infrastructure. Student check-ins and wellbeing were treated as structural commitments, not pastoral add-ons. This is visible in the current school's public focus on "knowing students well."

5. Non-selective principle preserved. Despite consistent outperformance, the school has not drifted toward selective admissions. This is a rare institutional discipline in international IB education.

Section

The founder test

The lasting test of founder-led schools is whether the processes survive without the founder. ISH's consistent six-year pattern — across pandemic disruption, two campuses, and major programme expansion — suggests the systems are now institutional, not personal. This is the hardest thing for founder-led schools to achieve, and the clearest indicator that the leadership infrastructure has actually been built, not just declared.

Section

How this maps to leadership research

Robinson (2008) found that leading teacher learning and development produces the largest effect size of any leadership dimension (0.84). ISH's decision to invest in internal development rather than external recruitment is an institutional bet on this exact principle — and the six-year results suggest the bet is paying off.

Marzano's framework lists change agency, ideals and beliefs, and resources as three high-correlation responsibilities. Each maps cleanly to ISH's growth story: willingness to expand into new pathways (STX, additional campus), a consistent identity anchored in non-selective education, and structured investment in staff development.

Fullan's (2014) "leader as change agent" concept — driving change while building collective capacity — is also visible. The school expanded substantially without fragmenting its culture, which is the failure mode most growing schools suffer.

Section

What other Nordic and international IB leaders can take from this

Internal leadership development is not the same as promoting by default. The difference is whether the school treats leadership as something to be systematically built — through training, structure, and theory — or something that develops on its own. ISH shows it can work at scale, but it requires deliberate investment over many years.

Non-selective admissions need not be a ceiling on academic outcomes if the leadership infrastructure is strong enough. This is the most important signal ISH sends to other international schools operating in competitive markets.

Verified IB Diploma results, 2020–2025

YearCandidatesPass rateAverage scoreHighest
202538100%3543
20243792%3242
20232796%3344
20222496%3243
20212391%3743
20208100%3442

Sources

International School of Hellerup published IB Diploma results 2020–2025 (ish.dk); Wikipedia (International School of Hellerup); ISH admissions and governance pages; founder account provided to Nordic Education Academy. IB results independently verified via the school's public results page. Growth trajectory and internal-development approach drawn from the founder's account.

Published 2026-04-20 · Updated 2026-04-20

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