Sevenoaks Group
60 to 730 students in six years
A single small school became a three-campus group serving more than 700 families, without diluting the academic offer.
60 → 730
Enrolled students
01 — The problem
A clear vision and the wrong engine behind it. Marketing spend kept climbing. Tours happened. Offers went out. Yield sat well below where it needed to be, and the family experience depended on which staff member happened to be on duty.
02 — The approach
We pulled the admissions funnel apart and rebuilt it — enquiry, tour, offer, follow-up. Every touch-point with families got a script the team could actually use. Once it worked on one campus, we packaged it so the next two could open without starting from zero.
03 — The result
Enrolment climbed from 60 to 730 across six years. Tour-to-offer conversion more than tripled. Retention has held above 92% since.
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